Hi, I'm Prasanna — a product designer passionate about creating digital experiences that are intuitive, beautiful, and meaningful. From research to high-fidelity prototypes, I bridge design and strategy.
I'm a product designer with over 6 years of experience crafting user-centred digital products across fintech, SaaS, and consumer apps. My process blends deep user research with systematic design thinking and aesthetic craft.
I believe great design is invisible — it just works. Whether redesigning a core checkout flow or building a new product from scratch, I focus on clarity, empathy, and measurable impact.
Product Design
End-to-end UX redesign — from hand-drawn wireframes to hi-fi design system. Simplified transfers, payments, and onboarding flows.
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Product Design
Full storefront + admin dashboard UX across web and mobile. Checkout simplified from 5 steps to 3, boosting completion by 48%.
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Mobile UX
Mobile travel app designed from scratch — discovery-led home screen, 1-page checkout, and micro-interactions in Figma and Principle.
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