Portfolio & Projects

The Project

A complete end-to-end redesign of a mobile banking application — simplifying core financial workflows including account management, fund transfers, bill payments, and loan applications into an intuitive, accessible experience.

I owned the full design process: user research, persona creation, wireframing (hand-drawn and digital), high-fidelity UI design, prototyping, and developer handoff.

Problems to Solve

• Users struggled with complex navigation and buried critical features
• High onboarding drop-off due to excessive form fields and friction
• No visual hierarchy — users couldn't find key actions quickly
• Inconsistent components were slowing down development velocity
• WCAG accessibility gaps excluding a segment of users

How I Worked

Screens & Wireframes

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Results & Impact

The streamlined onboarding reduced completion time by 40%, and the cleaner dashboard hierarchy led to a 35% drop in support tickets. The design system accelerated dev time for new features and established a scalable foundation for the product.

The Project

A full-scale e-commerce UX design project for a supermarket retail platform, covering the complete shopping journey — from product discovery to checkout — including an admin dashboard for store managers.

I designed both the customer-facing storefront and the backend admin panel across desktop and mobile breakpoints, with a strong focus on speed, clarity, and conversion.

Problems to Solve

• Customers abandoned carts due to a confusing multi-step checkout
• Poor product categorisation made discovery frustrating and slow
• Mobile experience was an afterthought — broken layouts on small screens
• Store managers had no efficient dashboard for inventory and orders
• Promotional offers were visually buried among regular products

How I Worked

Wireframes

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Final UI Design

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Results & Impact

Checkout completion increased by 48% after reducing the flow to 3 clear steps. Restructured information architecture made product discovery 60% faster. The admin dashboard gave store managers real-time visibility into orders and inventory.

The Project

A mobile travel booking app designed from scratch — covering flights, hotels, and experience bookings in a single seamless interface. The project spanned the full design process: hand-drawn sketches → lo-fi wireframes → architecture → polished hi-fi screens.

Three key drivers shaped every decision: speed of booking, visual inspiration, and trust-building at the payment step.

Problems to Solve

• Travel apps overwhelm users with too many options upfront, causing paralysis
• The booking funnel had too many friction points, causing abandonment
• Users wanted inspiration — existing apps were purely transactional
• Payment steps lacked trust signals, causing hesitation at checkout
• No clear way to manage upcoming and past trips in a single view

How I Worked

Early Design Artifacts

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Final UI Design

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Results & Impact

The travel app prototype tested exceptionally well — booking completion 55% higher than benchmark apps. The discovery-first home screen increased time-in-app, with users exploring destinations even without immediate booking intent — a strong engagement signal.